Margaret River Main Street Development

Margaret River's Main Street is about to undergo an exciting transformation. Look forward a more pedestrian friendly town centre with additional public seating areas, trees, beautiful landscaping and much more.

You can find project updates, frequently asked questions and other up to date information on this page.



Margaret River's Main Street is about to undergo an exciting transformation. Look forward a more pedestrian friendly town centre with additional public seating areas, trees, beautiful landscaping and much more.

You can find project updates, frequently asked questions and other up to date information on this page.



  • Project Update – Nov 2019

    7 days ago
    Mainstreetmr photoord183

    Tender update
    The public tender process to attract a Main Street works contractor is progressing to plan. We had a good turnout at the recent information session held for interested contractors. Tender submissions will close on 22 November 2019.

    Next steps
    The Shire will then evaluate all tenders received and seek endorsement from the Council for a preferred contractor at the 11 December Ordinary Council Meeting.

    Next steps after this will include finalising fine details of the staging plan, including traffic management plans and other logistics in collaboration with the contractor. Some pre-construction activities will also begin in order to...

    Tender update
    The public tender process to attract a Main Street works contractor is progressing to plan. We had a good turnout at the recent information session held for interested contractors. Tender submissions will close on 22 November 2019.

    Next steps
    The Shire will then evaluate all tenders received and seek endorsement from the Council for a preferred contractor at the 11 December Ordinary Council Meeting.

    Next steps after this will include finalising fine details of the staging plan, including traffic management plans and other logistics in collaboration with the contractor. Some pre-construction activities will also begin in order to kick off construction in February 2020.

    Staging of works
    We are anticipating the first stage of works commence with the construction of the roundabouts at the top and bottom end of town (located at the Wallcliffe Road/Bussell Highway intersection and the Churchill Avenue/Tunbridge Street intersections).

    Traffic management & directional signage

    While some disruptions to traffic are unavoidable, every effort will be made to maintain access around the areas affected by the construction and in and out of the Main Street.
    Temporary directional signage, will be set up to guide traffic flow and temporary parking signs will help direct vehicles to peripheral parking spaces.

    Public awareness campaign
    A public awareness campaign to support continued trade and communicate the changes to come will be launched in the next few weeks. The campaign has been developed over several months in collaboration with a group of Main Street traders and representatives from the Margaret River Chamber of Commerce and Industry – so watch this space!

    Monthly ‘Meet with Pete’ – your questions answered
    If you have any questions, please come along to our monthly ‘Meet with Pete’ session where you can meet directly with Peter Brown, the Shire’s Project Manager.


  • 'Meet with Pete' sessions at Settlers Tavern

    21 days ago
    Img 4932


    At the end of every month, Project Manager Pete will be at the Tav to answer any questions you have about the Main Street works. This is your chance to get info straight from the horse's mouth!

    Our first session was held on 30 October with some great questions coming in around what's happening with trees and parking. A special info update on these topics is coming soon.

    Meet with Pete - November
    You can catch Pete next month on Wednesday 27 November, 4.30pm at Settlers Tavern.


    At the end of every month, Project Manager Pete will be at the Tav to answer any questions you have about the Main Street works. This is your chance to get info straight from the horse's mouth!

    Our first session was held on 30 October with some great questions coming in around what's happening with trees and parking. A special info update on these topics is coming soon.

    Meet with Pete - November
    You can catch Pete next month on Wednesday 27 November, 4.30pm at Settlers Tavern.

  • Meet the Project Team

    about 1 month ago
    Msr team 2


    The Shire has a strong team working on the Margaret River Main Street Redevelopment, to deliver all aspects of the redevelopment to a high standard and with minimum disruption. The new project manager, Peter Brown, has put on hold his regular position as the Shire Works Manager to lead the redevelopment. Peter has a wealth of experience in delivering large scale construction and infrastructure projects, having managed multimillion dollar infrastructure projects while working at the City of Canning, Rio Tinto (Pilbara), City of Albany and Coffey (where his clients were LandCorp, Woodside and Rio Tinto). The team also comprises David...


    The Shire has a strong team working on the Margaret River Main Street Redevelopment, to deliver all aspects of the redevelopment to a high standard and with minimum disruption. The new project manager, Peter Brown, has put on hold his regular position as the Shire Works Manager to lead the redevelopment. Peter has a wealth of experience in delivering large scale construction and infrastructure projects, having managed multimillion dollar infrastructure projects while working at the City of Canning, Rio Tinto (Pilbara), City of Albany and Coffey (where his clients were LandCorp, Woodside and Rio Tinto). The team also comprises David Nicholson, Manager of Assets, Chris Yates, Coordinator of Technical Services and Dusty Tuffin, Works Clerk; bringing a diversity of technical knowledge to the project.

    Saul Cresswell, Cristina Smith & Stacey Hutt will continue to work with traders and the public on marketing, communications and activation during the project, and Kate Mann supporting the schools.


    Meet Pete!

    Project Manager Peter Brown will be at Settlers Tavern from 4.30 to 5.30pm on Wednesday 30 October 2019 for anybody who would like to drop in and say hello, or ask project-specific questions. There will also be a chance to view the marketing materials which have been developed to support the construction period of the redevelopment.

    Where: Settlers Tavern, Margaret River

    When: Wednesday 30 October 2019

    Time: 4.30pm

  • Opportunities for local trades

    about 1 month ago

    The Shire has compiled a local trades directory which will be made available to the major tenderers when the project tender is advertised.

    Local suppliers who are interested in being added to the directory are encouraged to submit an Expression of Interest if they have not done so already.

    The Main Street Redevelopment project includes the following works: demolition and earthworks, drainage, lighting and electrical works, new pedestrian paving and kerbing, traffic management, landscaping and street furniture.

    To express your interest, complete this form and email to amrshire@amrshire.wa.gov.au or post to PO Box
    ...

    The Shire has compiled a local trades directory which will be made available to the major tenderers when the project tender is advertised.

    Local suppliers who are interested in being added to the directory are encouraged to submit an Expression of Interest if they have not done so already.

    The Main Street Redevelopment project includes the following works: demolition and earthworks, drainage, lighting and electrical works, new pedestrian paving and kerbing, traffic management, landscaping and street furniture.

    To express your interest, complete this form and email to amrshire@amrshire.wa.gov.au or post to PO Box 61, Margaret River 6285.

    Due by 5pm, Wednesday 16 October 2019.The submission of an expression of interest does not guarantee engagement in the construction of the Margaret River Main Street Redevelopment Project.

  • Main Street tender processes track for February start date

    about 2 months ago

    Tender documents for the revised Margaret River Main Street Redevelopment works are being prepared for distribution to prospective contractors by the end of the month.

    The timing of the release of the critical documents is on target to meet the revised February start date for the project, which now better supports uninterrupted trade for businesses over the critical summer school holiday period.

    “Council listened to our local traders and appreciated their concerns about potential interruption to Christmas trade should the project have started as initially slated in October 2019,” Shire of Augusta Margaret River CEO Stephanie...

    Tender documents for the revised Margaret River Main Street Redevelopment works are being prepared for distribution to prospective contractors by the end of the month.

    The timing of the release of the critical documents is on target to meet the revised February start date for the project, which now better supports uninterrupted trade for businesses over the critical summer school holiday period.

    “Council listened to our local traders and appreciated their concerns about potential interruption to Christmas trade should the project have started as initially slated in October 2019,” Shire of Augusta Margaret River CEO Stephanie Addison-Brown said.

    “The project team has now rescheduled key milestone dates and stage requirements to align with these changes.

    “We feel very confident the new schedule now provides the best support to our local businesses, and the Shire will be able to adequately manage the staging costs within the available budget.”

    As a further benefit for the community, the Shire has determined the management of the Main Street Redevelopment Project will be kept in house, after the recent departure of Project Manager Sean Shields due to personal reasons.

    Shire Works Manager Peter Brown will now assume the role of Main Street Project Manager, with the support of Shire Coordinator Technical Services Chris Yates. Both will work under the direction of the CEO and the Executive Leadership Team.

    “The Shire had previously contracted out the project management role, but this restructured team arrangement makes the most sense,” Ms Addison-Brown said.

    “We have highly qualified and experienced staff, with the right local knowledge for the project right at our fingertips and we want to use them for this priority project.

    “This team will ensure maximum benefit is delivered to the community and impact to resident and visitors is minimised, while prudent financial management is ensured.

    “They know the systems, processes, suppliers, local landscape, and local community needs better than anyone.

    “They’ve been involved in aspects of the project to date and I’m now very pleased they have accepted these appointments full time.”

    The Shire thanks Sean Shields for his work in completing key staging plans for the project and wishes him the best of luck back in the UK.

    Opportunities for local trades

    The Shire has compiled a local trades directory which will be made available to the major tenderers when the project tender is advertised.

    Local suppliers who are interested in being added to the directory are encouraged to submit an Expression of Interest if they have not done so already.

    The Main Street Redevelopment project includes the following works: demolition and earthworks, drainage, lighting and electrical works, new pedestrian paving and kerbing, traffic management, landscaping and street furniture.

    To express your interest, complete this form and email to amrshire@amrshire.wa.gov.au or post to PO Box 61, Margaret River 6285.

    Due by 5pm, Wednesday 16 October 2019.

    The submission of an expression of interest does not guarantee engagement in the construction of the Margaret River Main Street Redevelopment Project.


  • Main Street works to commence after peak summer period

    2 months ago
    Anticipated stage plan

    Calls from traders for the Shire to reconsider timing of upgrades to Margaret River’s Main Street will be honoured with works now set to start in February 2020.

    Following close consultation with Main Street traders, Council resolved to revise the start date with the intention to limit disruption to trade over the peak tourism period and allow time for a new staging schedule to be finalised.

    Shire Chief Executive Officer, Stephanie Addison-Brown said the decision was made in response to serious concerns from business owners and in consideration of delivering the whole project in a cost effective way.

    ‘We hear...

    Calls from traders for the Shire to reconsider timing of upgrades to Margaret River’s Main Street will be honoured with works now set to start in February 2020.

    Following close consultation with Main Street traders, Council resolved to revise the start date with the intention to limit disruption to trade over the peak tourism period and allow time for a new staging schedule to be finalised.

    Shire Chief Executive Officer, Stephanie Addison-Brown said the decision was made in response to serious concerns from business owners and in consideration of delivering the whole project in a cost effective way.

    ‘We hear the concerns of our Main Street trader community regarding the potential of works to impact trade over the busy summer season and hope this decision will ease some of their worries.

    “Our staff have been in phone contact with the majority of Main Street traders who have expressed overwhelming support to move out the start date to February next year.

    Ms Addison Brown said a lot of work is happening behind the scenes to finalise an alternative construction schedule.

    “We understand the community are seeking clarity on how the project will be rolled out and ask for your continued patience.

    “Our intention is to find a balance between keeping as much of the Main Street open for business whilst making sure the construction roll out makes financial sense and can be implemented within existing budgets.

    “Our proposed draft schedule will see the first stage of works begin in February next year with the intention to complete the new Wallcliffe Road roundabout and the portion of road from Higgins Street to Tunbridge Street by around May when the winter rains begin.

    Above: Proposed Staging of Works

    “Works will then resume in around September 2020 to complete Stage 2, which includes the Festival Precinct on Fearn Avenue.

    “A big part of the upgrade involves installing new storm water drainage to address flooding on the Main Street, making the completion timeframe of all stages weather dependent.”

    “Starting works in 2020 will also provide the Shire with an opportunity to seek additional funding needed to complete Stage 3, which is currently unfunded.”

    “Stage 3 includes the civil, electrical and landscaping works for the remaining section of the Main Street known as the 'Hill Precinct' (located just south of Fearn Avenue through to the new Wallcliffe Road roundabout).

    “If we are successful in securing additional funding to complete Stage 3, there is potential to save on the overall project costs because contractors will still be on site.”

    The Shire will continue working closely with business owners to keep them informed about the project plan and supporting marketing campaign to facilitate access to the town centre and broader project details.

    This project is supported by the State Government.

  • Snapshot from Public Information Session (13th August)

    3 months ago
    Info session 13 aug 2019
    Roughly sixty people attended last night’s information session at Riversmith Café, where further details on the construction program for the redevelopment were discussed, as well as wayfinding and marketing plans, and activation ideas. The Main Street Traders Group, who have been meeting regularly with Shire staff to provide a viewpoint for those businesses on the ground, requested the meeting be facilitated by experienced business consultant Graham Harvey. Graham introduced the Shire’s new Chief Executive Officer Stephanie Addison-Brown, the new Project Manager for the Main Street Redevelopment, Sean Shields, and the Shire’s Sustainable Economy Officer, Saul Cresswell.


    Stephanie briefly spoke to...

    Roughly sixty people attended last night’s information session at Riversmith Café, where further details on the construction program for the redevelopment were discussed, as well as wayfinding and marketing plans, and activation ideas. The Main Street Traders Group, who have been meeting regularly with Shire staff to provide a viewpoint for those businesses on the ground, requested the meeting be facilitated by experienced business consultant Graham Harvey. Graham introduced the Shire’s new Chief Executive Officer Stephanie Addison-Brown, the new Project Manager for the Main Street Redevelopment, Sean Shields, and the Shire’s Sustainable Economy Officer, Saul Cresswell.


    Stephanie briefly spoke to the room, introducing herself and Shire Directors from Infrastructure, Sustainable Development, and Corporate and Community Services.


    Sean Shields, Project Manager, gave a presentation outlining the latest staging plans, traffic diversion routes, and construction methodology, with works scheduled to start on 1st October. He highlighted the Shire’s strong focus on working with the contractor to minimise impact to traders, including:

    • Breaking down construction phases into the smallest possible sections;
    • Utilising printed shade-cloth on construction barriers to minimise dust, improve visible amenity, and provide additional marketing benefits;
    • Keeping noise from construction to within legislated decibels;
    • Having face-to-face communication prior to upcoming works with individual business owners/managers to assess best timing and approach for pouring cement in front of their door/s;
    • Pausing construction works for a period of time over the busy Christmas period, noting that while machinery and noise would stop there would still be evidence visible such as construction barriers;
    • Focusing traffic management on clear diversions rather than stop-go signs to keep traffic moving and reduce frustration to visitors.


    Sean then gauged from the room their preference for whether the contractor worked a five day week, stopping work on weekends, or worked a 13 day fortnight, with the bonus of completing each section within a shorter timeframe. A show of hands resulted in an estimated 70% in favour of the 13 day fortnight, but it was felt that given the room only contained a segment of Main Street traders it would be better to get further input before making a decision.


    Saul Cresswell, Sustainable Economy Officer, then introduced the communications channels for receiving information or for instigating communication regarding the construction. The main sources of information will be:

    • The Shire’s YourSay webpage: https://yoursay.amrshire.wa.gov.au/margaret-river-main-street-development
    • The “Main Street Traders Redevelopment Group” Facebook page, set up by an active group of traders to facilitate information flows;
    • Fortnightly meetings with the Project Advisory Group, where potentially impacted businesses will meet with the Project Manager to discuss upcoming works and provide their input;
    • An Emergency mobile number, manned by the Project Manager, for construction related issues;
    • Newspaper releases at each stage of the development;
    • Direct updates to those who have provided their email addresses;
    • Email communication to either the Project Manager or the Sustainable Economy Officer.

    Saul then spoke to the marketing campaign being developed by the Shire’s Marketing and Events Officer, Cristina Smith. The campaign is tentatively being pursued under the banner of “Main Street Makeover”, a suggestion that came from the Main Street Traders Group, and has the following aims:

    • Promote the Main Street as still open for business and support continued trade;
    • Promote parking access to facilitate visitation to the town centre;
    • Promote pedestrian access ways to the Main Street during the construction period;
    • To inform traders, residents and visitors about the project details and put the focus on looking forward to a new and improved main street.

    The marketing campaign would include branding, clear directional signage for both pedestrians and vehicles, printed shade cloth on construction barriers, large banners at the entry to Margaret River and on the corner of Wallcliffe Rd and Bussell Hwy, a DL Flyer for accommodation providers inclusive of a parking map, large printed information signs with artist impressions of the future street, media releases and newspaper advertising. In addition, the Marketing and Events Officer would communicated with Events Organisers to provide them with the branded materials and good news story to frame the project positively for visitors.

    Finally, Saul spoke to “activating the main street” – what actions could be undertaken to draw people onto the Main Street during and after the construction. Some ideas that have arisen so far include:

    • Getting school classes to paint some of the sections of fence shade cloth, generating a sense of ownership and drawing parents onto the street;
    • Getting artists to create more murals and street art, and publicise a Margaret River “Art Trail” for tourists (similar to Bunbury’s);
    • Creating signs or artwork to highlight existing alleyways linking Ned Higgins Lane to the Main Street (example of some of the pedestrian linkages between Ned Higgins Lane & Bussell Hwy shown below).


















    Graham Harvey then spoke from his point of view on the benefit of approaching the redevelopment as an opportunity to consider how best to respond to improve customer service in the context of surrounding construction. He facilitated a question and answer session, with answers provided by the Project Manager, Sustainable Economy Officer, and Chief Executive Officer.


  • Public Information Session

    4 months ago

    You are invited to an information session to find out details about the scope of works, stages of construction and timings.

    When: Tuesday 13 August
    5.30pm
    Where: Riversmith, 122 Bussell Hwy, Margaret River



    You are invited to an information session to find out details about the scope of works, stages of construction and timings.

    When: Tuesday 13 August
    5.30pm
    Where: Riversmith, 122 Bussell Hwy, Margaret River



  • Main Street project gets the go-ahead

    4 months ago
    Shire logo

    The Margaret River Main Street Redevelopment Project was finally given the ‘go ahead’ at the June 26 Council Meeting. Previously held up by delays to the completion of the Perimeter Road and a funding shortfall, the Project has been revised to be delivered in three stages to ensure that the $5.49 million of State Government Funding can be effectively used for keenly sought pedestrian and public amenity, road safety and infrastructure improvements.


    Stage 2.0’ of the Project will include all civil, electrical and landscaping works from the River Precinct through to Fearn Avenue, including the area known as the ‘Festival...

    The Margaret River Main Street Redevelopment Project was finally given the ‘go ahead’ at the June 26 Council Meeting. Previously held up by delays to the completion of the Perimeter Road and a funding shortfall, the Project has been revised to be delivered in three stages to ensure that the $5.49 million of State Government Funding can be effectively used for keenly sought pedestrian and public amenity, road safety and infrastructure improvements.


    Stage 2.0’ of the Project will include all civil, electrical and landscaping works from the River Precinct through to Fearn Avenue, including the area known as the ‘Festival Precinct’ and ‘Town Square’, as well as the construction of a roundabout at the intersection of Bussell Highway and Wallcliffe Road (see map below).

    The subsequent stages, ‘Stage 2.1’ and ‘Stage 2.2’, will be delivered when the additional funding necessary to complete the project is secured. These stages will include the civil, electrical and landscaping works for the remaining section of the Main Street known as the 'Hill Precinct' (located just south of Fearn Avenue through to the new Wallcliffe Road roundabout).

    Stage 2.0 will deliver approximately 75% of the total project and is due to commence in September / October 2019 and continue through to May / June 2020. Should additional funding become available, Stages 2.1 and 2.2 will be delivered sequentially.

    A ground-breaking ceremony is being planned for the last week of September 2019 and in the meantime Main Street Traders, Chamber of Commerce and the Shire will be working on plans and activities to ensure the Main Street remains vibrant during the construction period.


  • Margaret River Main Street Redevelopment Project Information Update on Construction Program

    5 months ago
    Shire logo

    Public Meeting Invitation

    Margaret River Main Street Redevelopment

    Information Update on Construction Program

    The Shire of Augusta Margaret River invites you to attend an update on the

    Margaret River Main Street Redevelopment Stage 2 construction program.

    Where: Council Chambers 41 Wallcliffe Road Margaret River

    When: Monday 17 June 6.00- 7.00 pm




    Public Meeting Invitation

    Margaret River Main Street Redevelopment

    Information Update on Construction Program

    The Shire of Augusta Margaret River invites you to attend an update on the

    Margaret River Main Street Redevelopment Stage 2 construction program.

    Where: Council Chambers 41 Wallcliffe Road Margaret River

    When: Monday 17 June 6.00- 7.00 pm